Revolutionizing Community Engagement with Upgradable Assets:

Fragsy
4 min readMar 30, 2023

How Fragsy is Empowering Community Owners

In today’s digital age, community engagement is more important than ever for community owners and creators that are looking to establish brand loyalty and foster long-term relationships with their customers. However, traditional approaches such as loyalty programs, retention marketing and community-building efforts may not solve the problem completely. Those approaches may lack personalization, engagement, resources, authenticity, and reach.

Current solutions for engaging customers and community members are not enough to offset the increase in customer acquisition costs.

This is where Fragsy, the first platform that makes Upgradable Assets (dynamic NFTs) accessible, enters the picture. Upgradable Assets improve by orders of magnitude the way community owners interact with their audience. Fragsy is tackling the drawbacks of conventional community participation techniques. Community owners can now simply construct Upgradable Assets that are connected to the social media accounts of the community owner and track the engagement of their asset holders. In this way, they can reward their community asset holders and promote brand loyalty.

Fragsy makes it simple for community owners to construct a self-sustaining ecosystem that rewards holders for their efforts. It is democratizing the usage of this technology and making it available to all kinds of communities, including music, art, sports and content creation communities. These industries can use the platform to create genuine and interesting communities. Communities can develop a personalized, significant, and scaleable community engagement plan using Fragsy that fosters enduring consumer relationships and organic brand loyalty.

The traditional NFT market has been limited in terms of community engagement. After purchasing a standard digital asset, the collector has little to no interaction with the creator. This limits the possibility of increasing community engagement. Upgradable Assets solve this problem by allowing collectors to interact with the asset over time, increasing excitement and engagement. There are a few platforms that help to create Upgradable Assets, but none has a 100% no-code approach like Fragsy. Many of these platforms require technical knowledge to connect to external data sources and coding skills to create the Upgradable Asset.

With Fragsy, Community Engagement is being Modernized

Personalization. Fragsy offers a very personalized solution to community owners to engage with their audience. Community owners can simply create Upgradable Assets that fit their needs and add connectors (data sources) already integrated by Fragsy super easily like Spotify, Twitter, Discord, Proof of attendance, Custom manual events or others to reward their community.

Super easy. Fragsy offers a no-code tool that simplifies the process, making it accessible to anyone. We have focused on this feature as we know most community owners don’t know how to code and this will make it easier for all communities.

Fragsy’s no-code tool is the easiest way for community owners to launch Upgradable Assets by easily accessing their creation form and setting levels, events, and utilities that the holders will unlock at each level. Collectors can purchase any Upgradable Asset using a digital wallet or a credit/debit card making it easy for any community to buy one. This can engage their community and increase brand loyalty by rewarding their community.

Rewards. Holders become stakeholders driven by demand. Upgradable Assets owners are encouraged to stay committed not only to earn prizes and access new benefits but also to raise the asset value of their upgradable assets as they advance in levels. Digital assets markets now make it possible for any brand to establish a secondary membership marketplace on its own, whereas traditionally this wouldn’t have been possible.

Multichain. In addition, Fragsy lives in the Polygon blockchain and is currently adding Ethereum and other EVM compatible blockchains, ensuring the widest possible audience for community owners.

Case Study: Empowering Community Owners

Fragsy recently launched a community project called TheWavyNFT, a 2222 Upgradable Assets project that rewarded holders on their interactions with the community.The Upgradable Asset was launched with three levels, and each level unlocked new rewards and benefits for the holder.

The community owner was thrilled with the results. The Upgradable Asset incentivized community members to engage with the brand on Twitter, leading to increased brand loyalty and engagement. The community owner was able to build a stronger relationship with their community, leading to increased revenue and growth.

As the rise of digital assets and their impact on industries across the board continues, it is clear that Fragsy is at the forefront of this revolution. Fragsy is helping to reshape the future of community engagement by democratizing the use of upgradable assets and providing solutions for various industries.

So, whether you’re an artist, athlete, content creator, event organizer, marketer or business owner, Fragsy is the platform to help you create, evolve, and grow with upgradable assets!

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Fragsy

Fragsy is the first platform that makes it easy to create, buy and sell dynamic NFTs.